Building a Social Media Strategy That Actually Works
Social media is one of the most powerful marketing channels available, but only if you approach it strategically. Posting without a plan is like driving without a destination — you'll burn fuel without getting anywhere.
Start With Clear Goals
Before you post anything, define what success looks like. Are you trying to build brand awareness, drive website traffic, generate leads, or provide customer support? Your goals will shape everything else.
Know Your Audience
Understanding who you're talking to is essential. Research your audience's demographics, interests, pain points, and online behaviour. Create detailed personas to guide your content creation.
Choose the Right Platforms
You don't need to be everywhere. Focus on the platforms where your target audience is most active. For B2B, LinkedIn is often king. For consumer brands, Instagram and TikTok might be more effective.
Create a Content Calendar
Consistency beats sporadic posting every time. Plan your content at least a month in advance, mixing different content types:
- Educational posts that provide value
- Behind-the-scenes content that humanises your brand
- User-generated content that builds community
- Promotional posts (keep these to 20% or less)
Engage, Don't Just Broadcast
Social media is a two-way conversation. Respond to comments, answer questions, and participate in relevant discussions. The brands that win on social are the ones that genuinely connect with their audience.
Measure and Iterate
Track your key metrics regularly — engagement rate, reach, click-through rate, and conversions. Use these insights to refine your approach and double down on what works.
Ready to level up your social media presence? Contact us to discuss a tailored strategy for your business.