Search engine optimisation is more competitive than ever, but the fundamentals still matter. Here are ten tips to give your site an edge in 2026.
1. Focus on Search Intent
Google's algorithms are increasingly sophisticated at understanding what users actually want. Make sure your content directly answers the questions your audience is asking.
2. Optimise for Core Web Vitals
Page speed, interactivity, and visual stability remain critical ranking factors. Use tools like Lighthouse and PageSpeed Insights to identify bottlenecks.
3. Create Comprehensive Content
Thin content won't cut it. Aim for in-depth, well-researched articles that cover topics thoroughly and provide genuine value to readers.
4. Build Quality Backlinks
Focus on earning links from reputable, relevant websites rather than chasing quantity. Guest posting, digital PR, and creating linkable assets all work well.
5. Leverage Structured Data
Schema markup helps search engines understand your content better and can earn you rich snippets in the search results.
6. Optimise for Mobile First
With mobile-first indexing fully rolled out, your mobile experience is your primary experience in Google's eyes.
7. Use Internal Linking Strategically
A solid internal linking structure helps search engines discover and understand the relationship between your pages.
8. Update Old Content
Refreshing outdated articles with new information, statistics, and insights can give them a significant ranking boost.
9. Target Long-Tail Keywords
Long-tail keywords are less competitive and often have higher conversion rates. Use them to build topical authority.
10. Monitor and Adapt
SEO is never "done." Regularly review your analytics, track keyword positions, and adapt your strategy based on what the data tells you.
Need help with your SEO strategy? Get in touch and let's talk about how we can improve your search visibility.